English House Case Study

Creative

Slashing the lead cost - Do you believe it?

MB360 partnered with English House to revolutionize their lead generation strategy. The primary objective was to drastically reduce the cost of acquiring new leads, a crucial metric for a competitive market. Through a comprehensive overhaul of their performance marketing campaigns, we were able to optimize targeting, refine ad creatives, and improve landing page conversion rates.

This case study highlights how strategic, data-driven optimization can yield incredible results, making marketing budgets work harder and smarter. The partnership with English House resulted in a remarkable reduction in their lead costs. We successfully reduced the cost per lead to just $0.06, which is approximately ₹5.5. This significant achievement not only maximized the efficiency of their ad spend but also enabled them to generate a higher volume of qualified leads without increasing their budget. The outcome demonstrates the power of a finely-tuned digital marketing strategy in achieving exceptional cost-efficiency and driving scalable growth.